Where Next Social Media Marketing Campaign

ICON, a leading creative agency in UAE and MENA Region, was approached by Air Arabia to create a social media campaign promoting flights to Milan. The goal of the campaign was to increase awareness and sales of the flights while also highlighting the unique features and benefits of Milan as a destination.

Objective:

The primary objective of the campaign was to increase the number of bookings for flights to Milan and to generate positive sentiment around the destination.

Strategy:

ICON's strategy for the campaign was to use a combination of creative copywriting and design to highlight the unique features and benefits of Milan as a destination. We also focused on promoting the comfort and convenience of the flight experience, including the large seat space and free cancellation policy. The campaign's central theme was "Where Next", which was incorporated into all of the creative materials, including the logo.

Execution:

To execute the campaign, ICON's team of designers and copywriters created a series of social media posts and graphics that highlighted the five key selling points of Milan, including its status as the fashion capital of the world, the city's strong team spirit, and the short 10-hour flight time. The campaign was promoted on Air Arabia's social media channels.

Results:

The campaign was highly successful, with a significant increase in bookings for flights to Milan and positive feedback from customers. The creative design and copywriting helped to generate positive sentiment around the destination and the flight experience, and the campaign's "Where Next" theme resonated strongly with customers. Additionally, the use of innovative technology and CGI techniques helped to create visually stunning materials that stood out on social media. Overall, ICON's marketing solutions helped Air Arabia to increase their KPIs, enhance the customer journey, spread awareness and message, increase sales, and enhance their social media presence.