Brand Strategy &
Communication Planning
Brand positioning & architecture
At ICON, emphasis is always on the the brand's uniqueness and so the structure and positioning we build around it often stems from the brand's core identity. The core persona of a brand allows us to find what features is the customer looking for and then architect around those features to so that your brand stands out in the noise of the competitive markets of UAE and GCC.
Communication strategy development
Your brand is a gem, its unique, it offers more than what is needed, but does the customer know it?. We believe your brand deserves the visibility and with just the right channel and medium, we can help you amplify your brand and develop an organic audience. From campaign messaging to long-term content planning, we ensure every word works toward a conversion and purpose.
Customer journey & persona mapping
Customer metrics are not just excess junk of data, they can be an actual game changer if captured correctly. We map out your ideal customer journeys across touch points both online and offline and help you develop actionable personas based on behavior, demographics, and emotional drivers.
Messaging frameworks & tone of voice
Customers want clarity and consistency across campaigns, content, and platforms. Our frameworks define exactly what to say, how to say it, and how to adapt the tone across different audience segments, cultures, or languages. Demographic data, we believe, is still an asset.
Go-to-market strategies for launches & re brands.
A journey of launching a product or rebranding from scratch is a hectic maneuver. But we have helped ease this pain by building numerous custom GTM strategies covering positioning, content, media, and activation plans. Your new market or brand relaunch does not have to be a trouble, not on our watch.
Ready to start?
Take your business to a new level br with ICON Advertising