Who we are

By meeting your business objectives, we are determined to strengthen your position and enter new growth paths through distinctive strategies, inspiring identities and memorable experiences.

By developing long-term partnerships with our clients, we garner a deep awareness of their businesses and markets. This helps us create digital interactions that are astute, appealing and impactful.

By keeping our core team lean, working with selected specialists, we’re quick and receptive in extending our creative reach, while protecting the synergic relationship of our clients.

our process

Together, we are a team of imaginative, inquisitive people with a shared passion, united by our desire to craft impactful and engaging marketing strategies and campaigns for ambitious brands. Each team member is a specialist in their chosen domain. It’s no secret that a vital cog in every project we undertake is our wealth of professional experience, as well as our expert insights across the marketing and communications function.

Working with brands and organizations of all scales, Icon today can proudly claim that we are the preferred creative agency in Dubai for many local and multinational entities.

  • 1 5
  • Plan

      • Review of current performance
      • Customer insight
      • Competitor benchmarking
      • Influencer and intermediary review
      • SLEPT factor review
      • Select marketing goals and create performance tracking dashboards
    • strategy
      • Select target market segments and targeting approaches
      • Define brand positioning and integration with traditional channels
      • Review marketing mix
    • action
      • Create Reach customer acquisition plan
      • Create Act brand interaction, content and campaign plans
      • Create Convert sales optimisation plan
      • Create Engagement customer loyalty plan
  • reach

      • Define KPI dashboards to review effectiveness of current digital media in analytics
      • Review current use of digital media
      • Set VQVC (volume, quality, value, cost) objectives using conversion budget models
    • strategy
      • Define key brand messages for audience
      • Select relevant targeting approaches
      • Develop content marketing approach
      • Define channel integration
      • Create media plan and justify media mix investment
    • action
      • Optimise SEO
      • Optimise or review relevance of Google AdWords (paid search)
      • Review opportunities from Display Advertising
      • Review relevance of affiliate and partner marketing
      • Social media marketing optimisation
  • act

      • Review customer journeys for desktop and mobile sites
      • Review social media and mobile marketing platform engagement
      • Define goals and dashboard for measuring and review customer interactions
    • strategy
      • Define customer personas
      • Define content marketing plan
      • Create plans for engaging on social media and mobile marketing platforms
    • action
      • Create campaign plan, editorial calendar and outreach plan
      • Create content assets including video marketing
      • Create landing pages
  • convert

      • Create and review site conversion funnels and paths to purchase
      • Review multichannel (omnichannel) interactions
      • Review customer feedback
    • strategy
      • Define online conversion rate optimisation (CRO) approach
      • Define how key online communications (search, email, social, mobile) drive sales/Test Drive
      • Define offline integration paths to purchase
    • action
      • Implement site sales optimistion based on analytics
      • Implement CRO through test plan for AB and multivariate experiments
      • Implement behavioural email programme
  • engage

    Build customer loyalty and advocacy
      • Review customer loyalty using RFM analysis
      • Review customer satisfaction drivers
      • Review effectiveness of customer communications
    • strategy
      • Create customer engagement plan
      • Create online personalisation and merchandising plan
      • Create customer contact plan (email marketing and social media marketing)
    • action
      • Implement or refine personalisation rules on desktop and mobile sites
      • Implement or refine event-triggered personalised emails and enewsletters
      • Manage social media and email campaigns for customer engagement and advocacy

Our presence in 15 markets across the GCC, Middle East and North African regions across multiple geographies and cultures has enabled us to cater to global objectives of brands and as a result drive lead generation, increase digital growth and sales conversions.