Continental Middle East - Awareness Digital Campaign

ICON Advertising, a leading creative consumer-experience agency, was approached by Continental Tires to develop a social media marketing campaign for the brand in the GCC and Middle East markets. The main objectives of the campaign were to increase awareness, drive engagement, and generate leads.

Objective:

The objective of the campaign was to establish Continental Tires as a thought leader in the tire industry and to increase its online presence in the GCC and Middle East markets.

Strategy:

ICON's digital and creative team developed a content strategy and created monthly content calendars for Continental Tires, covering Facebook, Instagram, and LinkedIn. The team aimed to entertain, educate, and engage with the target audience through diversifying the content and using the latest design trends.

Execution:

The campaign was executed through a variety of marketing and communications ideas, including event planning, events management, corporate videos, and social activations. ICON's team also utilized innovative technology solutions, CGI, and the most innovative design techniques to create visually striking content that stood out in the competitive tire industry.

Results:

ICON's marketing solutions helped Continental Tires achieve significant increases in their key performance indicators. The brand's target audience engaged with the content and Continental Tires became a source of information and a thought leader in the industry. The campaign also contributed to the growth of Continental Tires' social media accounts and increased its online presence in the GCC and Middle East markets. Overall, the campaign was a success in spreading awareness, the message and increasing sales for Continental Tires.