Apple Watch Campaign - Unlock New Adventures

Campaign Overview  

The Apple Watch Ultra is designed to withstand extreme conditions both on land and under water. Our team took up the challenge to showcase this remarkable ability via their combined creative expertise and technical skill. From art direction to CGI graphics, our creative geniuses came together to develop a set of awe-inspiring visuals that capture the attention of viewers immediately upon first glance. 

Project Objectives 

Our key driver was to develop a set of visuals that communicated primarily in terms of concept, imagery and elements used. Messaging would play a supportive role, with each expertly developed visual allowing viewers to feel the ruggedness of the watch. 

Project Elements 

• Multiple visuals with the watch as the base, comfortably withstanding challenging circumstances.
•  Each visual circumstance is extreme in nature, with the goal being that viewers grasp the fact that the watch is able to withstand conditions that are more than their expectations.
• Supporting messaging is equally bold in nature, perfectly complementing each visual with strong language and emotions. 

Project Execution 

Dramatic in nature, each visual had to inspire awe. As such, our team deployed their expertise and skill in state-of-the-art CGI as well as 3D modelling. Attention to detail was necessary and given utmost importance to ensure realism across all options.