Ali Cafe - Ginger Tea Digital Campaign

ICON Advertising, a leading creative agency in the UAE and MENA region, was approached by Alicafe to develop and execute a 360 marketing campaign for the fourth quarter of 2022 and the New Year 2023 to celebrate the holidays of Diwali, Christmas, and New Year 2023. The campaign aimed to increase sales and awareness of Alicafe's Ginger Tea product, highlighting its benefits for digestion and encouraging people to celebrate the holidays with the product.

Objective:

The primary objective of this campaign was to increase sales and awareness of Alicafe's Ginger Tea product and to encourage people to celebrate the holidays of Diwali, Christmas, and New Year 2023 with the product.

Strategy:

Our strategy for this campaign was to use various creative marketing solutions, including digital and creative design, copywriting, video production, and social media adaptations, to represent the product in an engaging and relatable manner. We also used the tagline "tag your BesTea" to encourage social media participation and create buzz around the product.

Execution:

We executed this campaign by creating a variety of creative works that aimed to grab the attention of the target audiences and highlight the holiday offer. Our team of copywriters, designers, and video producers created an innovative video that showcased the product's benefits and encouraged people to participate in the holiday celebrations with Ginger Tea. We also used creative Arabic copywriting and made different adaptions of the designs to be used across different platforms.

Results:

The campaign was highly successful in meeting its objectives. The creative designs and copywriting helped to increase brand awareness and interest in the product. The social media strategy helped to create buzz and encourage participation, and the video production helped to showcase the product in an engaging and relatable manner. As a result of the campaign, Alicafe witnessed an increase in sales and a significant boost in its social media presence.

Overall, the campaign helped enhance the customer journey and spread the product's message in an innovative and engaging way. ICON Advertising's 360 marketing solutions, including its creative design, copywriting, and video production capabilities, helped the client to achieve their KPIs and increase their overall brand presence in the market. ICON Advertising is more than a design agency. It is a creative consumer-experience agency that provides 360 Marketing solutions.