xCube App

ICON, a leading creative agency in the UAE and MENA region, was approached by xCube App to develop a social media campaign for their app which helps people achieve passive income through investment opportunities. The campaign aimed to promote the app as a reliable platform for investment opportunities for everyone and to increase downloads. 

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Objective:

The objective of the campaign was to increase awareness and downloads of the xCube App, as well as to promote the app as a reliable platform for investment opportunities for everyone.

Strategy:

ICON's strategy for this campaign was to appeal to people's desire for financial freedom and the opportunity to start a side hustle. The campaign highlighted the app's ability to provide access to the Dubai Financial Market, the latest listed companies, and the opportunity to open an account and receive free shares.

Execution:

ICON executed the campaign through social media channels such as Facebook, Instagram, and TikTok. The team created visually striking designs and copywriting that emphasized the benefits of the app and the opportunity to achieve passive income through investment. The team also focused on targeting their audience through demographic and interest-based targeting, and using engaging and interactive ad formats.

Results:

The campaign was a success. xCube App saw an increase in downloads and engagement with their social media pages. The creative design and copywriting helped to create a powerful emotional connection with the target audience, which in turn helped to drive engagement and conversions. Overall, ICON's marketing solutions helped the customer achieve their key performance indicators and enhance the customer journey.