Al Montazah - Annual Summer campaign

Client

Campaign Overview  

For Al Montazah’s annual campaign promoting their park for the summer months, we were tasked with developing an eye-catching visual that aptly communicates the year’s tropical theme. Additionally, the multifaceted aspect of the park too needed to be highlighted, with its variety of rides and attractions. 

We were able to present a colourful visual that grabbed the attention of viewers on first glance, whilst also appealing to both young and old alike. Elements reflecting the theme were carefully selected to resonate with viewers and encourage them to visit the park during the summer months. 

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Project Objectives 

With Dubai's scorching summer impacting footfall at Al Montazah Park, our goal was to create a visual that would defy the heat and attract visitors. Our tropical-themed design, bursting with color, had to appeal to all ages, encouraging families to feel the need to visit and experience the park's adventure-filled experiences even in the summer. 

 

Project Elements 

The key visual plays the most important role, with diversity of attractions within the park being highlighted along with tropical theme. Conceptually, the visual and key message go hand in hand, conveying to target audiences how a mini-vacation is close by and within reach.  The tagline too inspires interest in the park and the tropical theme for the summer period. 

 

Project Execution 

Bold colors, and careful chosen tropical elements lend an aura of adventure and wonder to every asset of the campaign. It is also designed to appeal and interest audiences both young and old, ensuring that the campaign is successful in attracting visitors who may not initially have planned to visit the park due to the time of year being summer. 

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