Gone are the days when word of mouth was enough to help business get a client. Customers nowadays are more connected and informed than ever before. Comparing businesses and knowing customer reviews is just a finger click away. The prospective clients do a detailed online research before making a final decision about sale.
Automotive industry is no different! Customers check car features, prices and interest rates from their phone before they even visit your dealership. This makes automotive industry more competitive than ever before. Even the oldest and most loyal customers can abandon you if they find better deals online. That is why it is important that you hire the services of the Best Automotive marketing agency in Dubai.
Advantages of online automotive marketing
Here are top 3 reasons why you should invest in digital marketing to build brand recognition.
1. Digital marketing is the key to bring new leads
Did you know 95% of the automotive sales carried out at dealerships are first searched online and the customers arrive in dealership only after they have taken a purchase decision? Before making a purchase decision, customers spend time online, researching their favorite automotive models, the dealers selling those models and comparing their prices and features. So, if you are not advertising your automotive business online, there is a high probability that you may lose sales to such prospects.
With by investing in right marketing tools, you increase chances of your business showing up on first page of search results. This will drive customers to your website and eventually to your dealership, where you can close the deal.
2. Online presence helps you build trust with customer reviews
Customers these days are accustomed to searching for products online. From product features to cost to customer reviews, they check every aspect to determine how trustworthy and reliable you are. Review of happy customers probably make the most effective automotive marketing strategy in Dubai. To take your trustworthiness and credibility to the next level, make sure you post these GOOD reviews at every possible place, including your own website, paid ads, Google reviews, your social media pages and even in the newsletter.
To have a strong online presence, take photos of your sales staff and showroom and post them on social media. Make small video tours of your dealership sharing with customers the latest models available at the showroom. You can also share success stories of your most valued customers who are willing to share their experiences.
3. Targeted ads will provide a higher ROI.
Targeted online ads provide a higher return on investment as compared to the traditional advertising methods, such as billboards, newspaper ads, and TV and radio commercials. And the best part is digital automotive marketing often costs you less than the traditional advertisement forums. When marketing your business online, you have the flexibility to set your own budget and serve ads to only targeted customers who are actually interested in buying a car model you are selling and are located within a certain radius of your business.
This way, you will effectively convert leads into sales. By incorporating geo-fencing tools in your marketing strategy, you can even advertise your offers to potential customers who are visiting your competitor’s website.
7 Automotive Marketing Ideas to Bring in More Customers
Now as you know key reasons why you should hire services of Best Automotive Marketing agency in Dubai, here are some creative Automotive Marketing Ideas to tap more customers:
- Optimize online presence of your automotive business by optimizing your website for search engines and improving ranking of the website with right keywords.
- Attract your target audience on social networks through a strong social media presence. Create Facebook and Instagram pages and engage prospective clients with creative content. You can also advertise on Facebook.
- Create an effective automotive marketing strategy by targeting the right people with right automotive campaigns
- It is also a good idea to list your business in online directories. You can also optimize your listing by adding the business to Yelp.
- Create a wide-ranging email marketing list and send useful content to the prospects at least fortnightly.
- Another automotive marketing idea is that instead of only advertising your business online, expand into selling automotive products online.
- To get the best results and maximize your reach, incorporate a combination of digital and traditional automotive marketing and advertising techniques.
The mantra to success in the highly competitive automotive industry is to invest in effective marketing strategy and tools. If you feel like you are not good at creating effective marketing campaigns and strategies, contact Icon Advertising today and stay assured that your automotive business will be everywhere on internet.
We have worked successfully helped some of the automotive giants to enhance their online presence, including the likes of KIA Motors, Mercedes-Benz, Nissan, Hyundai and Mazda.
As a full-service digital solutions provider, Icon Advertising can help you with a multitude of digital solutions, from web design and development, to search engine optimization, and a complete range of social media marketing and advertising.