Selecting the Best Tiktok Advertising Agency in Dubai

by Icon Advertising LLC
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Over the last three years, TikTok has amassed over 800 million active users and surpassed some of the most popular social media platforms, like Snapchat and Twitter. Thus, TikTok has clearly emerged as a shining star one the social media sky, with potential to become the world's most popular social media platform in the future.

TikTok's growing popularity made some of the world’s largest brands — including the likes of KFC, Coca-Cola, Gucci, Nike, and Mercedes — to start advertising on this social media platform. This provides enough evidence that Tiktok is going to be one of the leading social media marketing platforms in near future. The best part is that it is not just for big brands. Anyone from a layman to small businesses to well-known brands can have an account on it. When it comes to jumping on the bandwagon, there's no better time than now. It is the best time to find a trusted TikTok Agency in Dubai for lead generation, increase ecommerce sales or brand awareness purposes.

How to pick the best TikTok advertising agency?

If you are thinking of advertising on Tiktok but you are not sure how the platform works, may be you will consider hiring services of a professional advertising agency. It is pertinent to mention here that not all agencies have experience of Tiktok advertising since it is a relatively newer application.

So, before investing thousands of dollars on Tiktok marketing campaign, it is important that you choose the right agency to get the job done. With dozens of Tiktok agencies out there to choose from, it's hard to know which one is best for your needs. This article will assist you in making the right choice.

Here is an easy, simplified step-by-step guide to help you in choosing the best Tiktok Advertising Agency in Dubai.

Step 1: Identify the most suitable agencies for your business

Every agency isn't the same when it comes to quality of work and the charges. Some agencies are established to cater businesses with huge marketing budgets, while others are designed to handle small businesses with smaller budgets. So, the first step is to be clear about your budget and ultimate marketing goals you wish to achieve. Then find agencies that fit your budget and can help you meet your business goals.

To get you started, here are some key pointers:

  1. Do a Google research to check for Advertising agencies in Dubai operating in your area.
  2. Talk to your colleagues at other corporations in your industry to find out who they're working with.
  3. Consider asking your coworkers for assistance.
  4. For smaller accounts, if an agency says no, ask them who they suggest to. They'll have a better sense of the top companies in the region and can point you to them.

After going through this procedure, you should have a shortlist of 8 to 10 potential agencies to look at.

Step 2: Prepare a questionnaire and have a meeting with prospects

No matter how fantastic your initial research suggests, it doesn't ensure they'll be the best fit for your specific situation and requirements. Prepare a list of probing questions to ask your prospective agencies during initial meeting. You can also send the questions in an email. Some example questions are listed below:

  1. What is the minimum budget that your company can work for?
  2. Is our budget large enough to be considered by you?
  3. Can you share a breakdown of the cost of advertising? Can a small business afford it?
  4. What are your areas of expertise within the industry?
  5. Can you provide references of the clients you have worked for in the past?
  6. Are you presently working with any of our competitors?
  7. Have you ever been in a dispute with your clients?

Answers to these questions will further narrow down the list to three to five prospects.

Step 3: Ask the best candidates to send you quotations for their services

Ask the best candidates in the list to send you quotations for their services appropriate for your business type and your marketing goals. This will make the contending companies learn more about your budget, your marketing requirements as well as your past and present digital marketing campaigns. Once they prepare and submit the proposal, pay attention to the following aspects:

  • The caliber of the team (if finalized, make sure you get the same team for actual work as well)
  • Their compatibility with your company and team members
  • How expert they are when it comes to strategy development
  • The media mix they have recommended
  • The toolkits they use for social media marketing optimization
  • Their cross-channel reporting abilities

Go through the presentations thoroughly to find out the working style of the target advertising agencies. Tiktok Advertising can produce outstanding results if carried out in the right way. It's highly important to create a detailed strategy to get the maximum benefits from Tiktok advertising.

Step 4: Select the leading candidate

Based on the outcomes of the pitching process and the presentations, select the preferred agency and finalize the matters with them such as negotiating the pricing, preparing the agreement and statement of work.  Meanwhile, also speak to the references to find out more details about your target agency’s style of work and any issues the references had with them in the past. This is quite lengthy part of the entire process and may take weeks to complete.

Final word!

Congratulations, you have finally hired the right Tiktok Advertising Agency to run your business campaign. But remember that choosing the right Tiktok agency is just the first step in ensuring that your social media marketing campaign is a success.

Once you have selected the Tiktok advertising agency, the real challenge starts after that: implementing a successful marketing strategy allows you to achieve your targeted KPIs. Make sure you have a proper communication channel and use that channel openly communicate with the advertising agency on a weekly basis. Staying in touch with the advertising team is the most crucial part of running a successful Tiktok Advertising campaign.

Contact Us

If you are looking for the best Tiktok Advertising agency in Dubai, look no further than Icon Advertising the Best Advertising Agency in Dubai. We have a highly skilled team of Tiktok marketing experts who can help you design the best marketing strategy and implement it. Contact us now by filling the form below or call us directly.

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