How to Use Social Media to Build Brand Awareness? - ICON
Once, consistent messaging on a few popular platforms was enough to build brand recognition. To stand out, brands must create captivating, often outlandish campaigns—think fake celebrity relationships, viral dances on TikTok, and even social media fights.
While crafting a memorable brand identity requires bold moves, it’s essential to start with the basics. This guide will explore the strategies for building and measuring brand awareness.
Boost your brand's online presence with Icon Advertising, the best social media agency in Dubai.
What is Social Media?
- By definition; Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It is about conversations, community, connecting with the audience, and building relationships. It is not just a broadcast channel or a sales and marketing tool.
- Authenticity, honesty, and open dialogue are key.
- Social media not only allows you to hear what people say about you but enables you to respond. Listen first, speak second.
- It helps you create compelling, useful, relevant, and engaging content. It lets you not be afraid to try new things but think through your efforts before kicking them off.
How it all started? History time!
Social media's journey began in 2004 with MySpace, which quickly amassed a million monthly users. This marked the start of a digital revolution, as platforms like Facebook and Twitter (now X) exploded in popularity. Businesses were drawn to these platforms for their ability to reach a global audience instantaneously.
Today, social media is a primary news source, with nearly half of all internet users turning to it for updates. This is especially true for younger generations. As a result, social media has become an indispensable tool for businesses, demanding constant attention due to its rapidly evolving landscape.
Newcomers like TikTok, Signal, and Clubhouse have joined established giants like Facebook, YouTube, X, and Instagram, creating a dynamic and competitive environment.
What is Brand Awareness? And how do we measure it?
Brand awareness is simply how well people know your company and its products or services. It’s the foundation for building your customer base. After all, you can’t buy something you don’t know exists.
Strong brand awareness is like a superpower that helps your business stand out. When people think of a specific problem, they should think of your brand as the solution. For example, in Dubai, most people ask for “ICON” instead of “Agency for Creative Solutions.”
Becoming a household name takes time. The best place to start is by focusing on the people most likely to be interested in your business and building a strong connection with them.
Now, How do we measure it?
1. Brand Surveys
Brand surveys are regular check-ins to see how people feel about your company. They help you track how your brand is seen over time and make changes to improve it. But these surveys can take a long time to put together and send out.
How do we get faster feedback? To get quicker insights, you can use other tools along with brand surveys:
2. Website Traffic:
While not a perfect measure of brand awareness, website traffic is easy to track and connect to sales. Watch for increases in new visitors as you try new branding ideas.
3. Social Listening:
People talk about brands online. Using the right tools, you can understand what people are saying about your brand and act on it quickly.
These methods can give you a faster pulse on your brand's health. Transform your digital strategy with Icon Advertising's specialized social media services in Dubai.
5 Tested strategies to increase Brand Awareness with Social Media
1. Consistency is the Key
People need to see your brand regularly to remember it. Research shows that most people expect brands to post once or twice a day.
To plan your posts and save you time ICON Social Media can help you keep up. Take a look:
The more you share, the better. A strong social media strategy can make the most of your time online.
2. Create Partnered Posts
The creator economy is rising! New influencers and trendsetters are popping up all the time. No matter what you sell, there’s probably a social media star connecting with your ideal customers.
Marketers are really into working with creators. According to various resources; two of their top goals are getting more people involved (62%) and reaching new customers (60%).
Check out how we help our clients work through the partners to reach more audience:
That’s why connecting with new audiences is so popular. It’s like having a trusted friend introduce you to new people.
3. If you're good at something, Teach it!
People love learning new things on social media. Our research shows that people really like posts from brands that teach them something or show how a product works. Seeing real customers use your product is also a big hit. When searching for Best social media agencies in Dubai, look no further than Icon Advertising's proven track record.
It can be about anything:
Sharing this kind of content regularly helps people see your brand as helpful and knowledgeable. The more you can showcase your product or expertise, the better.
4. Be Different, and Share it!
Numbers, case studies, and surveys are powerful tools. When your brand conducts original research, it can significantly boost your reputation and visibility.
Don't worry if you can't do your own research. You can still make a big impact by sharing your perspective on industry trends. For example, our social media team is always updated on new trends and metrics to make the right decision for your brand and even teach your audience using your communication channels.
Reach out to Icon Advertising, the best social media marketing agency in Dubai for unparalleled success.
The key is to join the industry conversation. Don't just sit on the sidelines. Share your thoughts and ideas.
5. Cross-Channel Platform Posts
Always remember, that what works on one platform might not work on another. Using the same content everywhere can be boring for your audience.
To keep things interesting, you need to change your content to fit each social media platform. Think about what kind of posts work best on Instagram versus Facebook or LinkedIn. Partner with the best social media agency in Dubai, Icon Advertising, for outstanding results.
For example, look at how ICON adapts their posts for LinkedIn and Instagram:
We know who our audience is on each platform and create content that speaks directly to them.
Improve your brand awareness strategy to the next level. Icon Advertising is your trusted partner for exceptional social media marketing in Dubai.
Growing your brand’s following is all about trying new things and learning from the results. Experiment, measure what works, and keep improving. Transform your online presence with Icon Advertising's social media advertising in Dubai.
Let us handle the heavy lifting. Our Social Media team can automate your routine tasks like scheduling posts and analyzing performance. This frees up your time to focus on creating exciting content and building a loyal fan base.