How to Get a Professional Real Estate Web Design in Dubai

by Icon Advertising LLC
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Real estate is a thriving industry in Dubai and is the second-largest economic contributor to the Emirates economy. With the sector regaining its lost glory, real estate websites have become a significant business opportunity for local and international tech businesses in Dubai. In fact, almost half of the real estate purchases in Dubai are made after online searches through real estate websites, encouraging entrepreneurs to invest in real estate website designs. To compete in this multi-million dollar industry, it is crucial to consult with a Leading Web Design Agency in Dubai to make your real estate website as client-centric as possible. 

A successful real estate website is not just about a beautiful design or easy navigation. It also requires personalized and detailed experiences, efficient listings and neighborhood data, effective local SEO and high conversion optimization. To help you compete with the giants in the industry, we have curated some exclusive real estate web design ideas in UAE that you can consider.

By following these ideas and working with a top website development company, you can create a professional real estate web design in Dubai that will help you earn big in the booming Dubai real estate market.

1. Use website builders that are powerful and easy to edit

WordPress is the preferred website building platform for over half of all websites, including popular sites such as BBC America and The New York Times.

The reason for this is simple - WordPress is:

  • Incredibly powerful
  • Easy to update
  • Highly customizable

As an open-source platform, it's perfect for all kinds of businesses. The best part is that you don't need any coding skills to create a real estate website on WordPress. Simply learn the basic skills of setting up IDX-integrated real estate websites by following the online tutorials and guides available, and you can get started. 

All you need to do is purchase a domain and hosting for your business, and you can begin for as low as $7 per month. With WordPress, you have a free platform that offers unlimited customization options, making it the ideal website building platform for real estate businesses. Icon Digital offers affordable SEO friendly WordPress website design services in Dubai for all types of businesses including real estate.

2. Create an effective landing page

A landing page is a specific website page that is advertised to attract visitors, mostly through PPC advertisement. Like any other business, creating an aesthetically pleasing and highly conversion-optimized landing page is crucial for real estate companies as well.

Regardless of who designs the landing page, it must be engaging and attractive to potential customers. While there is a lot of online content available about creating the perfect landing page for real estate web design, there is no one-size-fits-all strategy.

The best landing pages are designed by following basic website design principles, such as clear calls to action, effective headlines, social proofing, tidy visuals, and a narrow focus. If you're struggling to create a winning landing page, contact Icon Advertising Dubai today and see a significant boost in your digital presence.

3. Long tail keywords to boost conversions

As a real estate website owner, it's important to prioritize attracting relevant and convertible visitors rather than just focusing on the number of visitors. Traditionally, SEO companies may select keywords with high search volumes like "real estate Dubai" or "real estate prices in Dubai". While this approach may attract more visitors, not all of them will be interested in converting.

To boost your conversion rates, targeting long-tail keywords such as "affordable new home in Dubai Marina" is a better strategy. Although these keywords may generate lower traffic, the visitors coming from them are more likely to convert. Remember, the longer and more relevant the keywords, the better your chances of converting visitors.

4. Have a simple yet prominent search bar

When it comes to real estate web design, simplicity and ease of use are key factors that can make or break a website's success. One crucial element in achieving this is to provide visitors with a simple and highly visible search bar right at the top of the page.

Unlike other websites, real estate visitors are less interested in the aesthetics and more focused on finding relevant information about properties. By having a solid navigation system and a large listing database, you can provide a more reliable user experience. Take inspiration from top real estate websites like and incorporate a visible search bar that will give your visitors a sense of comfort and trust in your website.

5. Incorporate Integrated Listings with IDX

Integrated listings are a must-have for any real estate website, and while it may seem like a daunting task, it's actually quite simple to achieve. You don't need to design or code every section of your website, as IDX and other listing management tools allow you to enter one-liner code in the backend to enable customers to access the listings they want.

You don't even have to spend money to integrate IDX or other listings, as there are many tutorials and guidelines available online for beginners. So, grab a cup of coffee, pull out your laptop, and learn how to incorporate integrated listings into your real estate website with a step-by-step guides

6. SEO Friendly and Mobile Responsive design

When designing a real estate website, it's essential to ensure that it is both SEO-friendly and mobile-responsive. An SEO-friendly website is designed in a way that search engines like Google can easily crawl and index the content, which can help increase the website's ranking in search results.

On the other hand, a mobile-responsive website is designed to provide a seamless experience across all devices, including mobile phones and tablets. With more people using mobile devices to browse the internet, having a mobile-responsive website is crucial to ensuring that your real estate business reaches the maximum number of potential customers. Failure to do so can lead to lost opportunities and decreased visibility in search engine results.

7. WhatsApp click to chat and Direct Call buttons

In today's fast-paced world, customers are looking for quick and easy ways to contact businesses, including real estate companies. Adding a WhatsApp click to chat button and a direct call button to your website can greatly improve the customer experience and help you stand out from the competition.

With just a single click, customers can directly message or call you for any inquiries they may have, leading to higher conversion rates and better customer satisfaction. As a leading web design company in Dubai, we recommend incorporating these buttons into your real estate website design to make communication more seamless and effective.

8. Update Your Website Regularly

Keeping your real estate website updated is critical to maintaining its relevance and authority in the industry. This includes updating listings, prices, and other important information, as well as regularly posting new content on your blog. To improve your website's search engine ranking, it is recommended to publish at least one blog post per week.
Additionally, adding new images and testimonials can help keep your website fresh and engaging for visitors. Your website should not only act as a digital business card but also as an active real estate agent that stays updated with the latest market trends and information.

Bottom line!

A professional real estate web design in Dubai requires careful consideration of many key aspects, including SEO-friendly coding, mobile responsiveness, and the integration of IDX listings. However, it is important to remember that quality content and a personalized experience for customers are equally important. By providing up-to-date and relevant information, you can establish yourself as an industry expert and gain the trust of potential customers. With these tips and a commitment to excellence, you can compete with the best in the real estate market and establish your brand as a real estate leader in Dubai.

Contact Us!

If you need professional services to build a real estate website design in Dubai, contact us now. At Icon Advertising agency, we are committed to helping real estate businesses in Dubai achieve their digital goals with professional and effective web design solutions. Whether you need a new website built from scratch or a revamp of your existing site, we have the expertise and experience to deliver the results you need.

Why Choose Icon Advertising agency?

  • Experienced team of web designers and developers who specialize in real estate web designs
  • Customized solutions tailored to your business needs and objectives
  • Responsive design that ensures your website looks great on all devices
  • SEO-friendly design that helps your website rank higher in search results
  • Ongoing support and maintenance to ensure your website stays up-to-date and functional

Contact Icon Advertising, the best web design agency in Dubai for all types of web design services.

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