Display Advertising Agency Dubai The Benefits of Display Ads for Your Brand

by Icon Advertising LLC
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Display ads are everywhere — from mobile apps to websites to social media platforms. They can appear with just any type of content and offer a great way for businesses to reach relevant clientele. Display ads are highly beneficial for brand awareness and only a trusted display Advertising agency in Dubai can help you to get the most out of display ads. Have you ever wondered what makes display advertising so popular among an array of digital marketing strategies? Or you are just confused if investing in display ads would be a wise decision or not?

In this post we will share in detail what display advertising is, the benefits of display advertising for your brand in 2023 and how it works with other strategies to enhance effectiveness of your digital marketing campaign and how to choose the best display advertising agency in Dubai.

What Is Display Advertising?

Display advertising is the type of online graphic advertising that involves running ads websites, apps or social media, and typically involve a call to action (CTA). Display ads are made of a combination of text and visual content including images, videos, and audios.

Display ads comprise a powerful digital marketing strategy that can help at almost every stage of customer journey, from driving brand awareness to tempting repeat customers to come back again with targeted offers and deals to converting leads. When used together with other effective SEO strategies, it can significantly boost the effectiveness of your marketing campaign.

Benefits of Display Advertising:

So, now that you have a fair idea of what display advertising is, let’s have a look at the benefits of display advertising for your Brand.

1. Display Ads are “Visually Appealing”

The most notable benefit of display advertising is that they are visually appealing. The PPC ads generally comprise of text only and have a character count limit as well. Therefore, the marketers have limited space to convey message for branding. Unlike regular PPC ads, display ads could be designed and styled. You can use graphics, audio and video in display ads to grab user attention and promote branding.

2. Display Ads help build Brand Awareness

Besides being visually appealing, Display ads help you build brand awareness on a large scale. According to Google it has a Display Network comprising of more than 2 million websites. Therefore, regardless of your business type, there is a high chance that Display Ads will target a good number of users in your demographic. If more people get to see your ads and they have ample information about your business as well, then your brand could become more recognizable.

Tip: By adding a colorful logo to the ads, you could make people associate them with your business.

3. Display Ads are targeted and support retargeting

To run a successful digital marketing campaign, it is crucial that you target the audience most relevant to your business. And Display ads allow you this opportunity. Display ads help you run a targeted online campaign. Thus you can maximize your spend and make sure your ads are seen by the most relevant audience.

With display ads, you can even retarget clients. This means your ads will be shown to people based on their past behavior online, especially those prospects that visited your website but left without making a purchase.

4. Display Ads work well with other marketing strategies

Display advertising supports other digital marketing strategies. Studies have shown that around 27% of consumers search for a brand only after watching their display ad and this leads to around 59% increase in lead conversion.

SEO and PPC advertising are no doubt leading drivers of direct traffic and conversions. Display advertising supports these marketing strategies by building brand awareness for your business. Connect with Icon digital for display advertising in Dubai.

5. Display ads are cost-effective

Unlike other print-media advertising channels like television or radio, which require a hefty amount of money to create and run ads, display ads are quite inexpensive to create as well as run on Google.

A Display ad is charged based on its “number of impressions,” where impression means a single page view by an online user. The cost of Display ads can be as low as half a dollar per one thousand impressions for highly targeted marketing campaigns. Doing some maths, with a spend of just 50 cents, your display ad could be seen one thousand times.

Final Word!

Having discussed the benefits of display advertising for your brand in detail, it’s clear that it is a robust marketing strategy to promote your business online. It offers an excellent way:

  • To increase brand awareness
  • Drive traffic back to your website
  • And ultimately boost conversions

So, start using it today to boost the effectiveness of your digital media marketing strategy.

Choose us!

Icon Advertising, The leading digital marketing agency in Dubai offers a range of display advertising options to its clients. We have a team of highly expert digital marketers that combine clients’ vision with their marketing expertise to drive brand success by boosting sales.

If you want to use display ads to promote brand awareness, contact us today and we will plan your online display advertising strategy today.

As one of the best display advertising companies in Dubai, among other marketing techniques that we offer are video advertising, web designing and social media marketing. Contact the professionals at Icon Advertising today to learn more about your online marketing options!

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