You must have heard from your marketing team that Search Engine Optimization (SEO) is a key digital marketing tool essential to succeed in today’s digital world. But did you ever wonder why SEO is so important for your business and how it works? Having a better understanding of what SEO is and how it works will help you:
- Prepare an effective marketing strategy
- Make your website more visible
- Attract more traffic, and
- Convert prospects into customers
Read on to know how you can use SEO for brand awareness and to position yourself as a trustworthy business among competitors. SEO is beneficial for all types of businesses whether large or small. Why SEO is important for your business? Let's assume you open a new gym in JLT Dubai and how would someone knows about your Gym. Here your business requires the services of a good SEO agency in Dubai. Your SEO agency should know the right keywords to target and to optimise the website for all relevant keywords. Once the website is optimised then it will appear on the top of SERPs pages for relevant searches such as "gym in dubai" "gym in JLT" etc.
Types of SEO
There are two types of SEO you need for an effective organic search strategy. Our SEO agency in Dubai offers ethical SEO services to businesses in the UAE and all across the Gulf.
- On-page SEO
- Off-page SEO
When you break down your strategy into these two categories, it becomes much easier to formulate and execute your SEO plans.
On-page SEO is all about the content you post on your business website. It involves strategies to optimize a particular page of the website. As a leading SEO Company in Dubai, we use different types of SEO tools and techniques to get the best results such as Screaming frog, SEMrush, Majestic SEO, Ahref and many more to create a detailed SEO strategy.
On-page SEO involves:
- Keyword research: Find the most appropriate keywords to target
- Content creation: Create and publishing high-quality content with a focus on targeted keywords
- Keyword optimization: Use the targeted keywords in the right places on internet and back it with meta tag SEO
There are numerous online tools available to help you with all aspects of on-page SEO, from keyword research to content creation and Keyword optimization.
Tip: Target relevant but low-competition keywords on your website.
Off-Page SEO or off-site SEO is all about building your website’s reputation by promoting it on the internet. It involves different techniques to strengthen your website’s relationship with other websites. Google counts links as a vote. The more links pointing to your website the higher it will rank. But the links should be high quality. Low-quality links even harm the website. If your website is popular on the internet, it is more likely to rank higher on search engines, like Google. As a trusted SEO services company in UAE, we use ethical and white hat link-building techniques to make sure the website will not get penalized or blacklisted on any search engine.
Off-page SEO involves:
- Link Building: Promote your website through high-quality backlinks and guest postings on relevant and authoritative websites.
- Brand Promotion. Besides link building, also focus on promoting your brand on social media platforms, such as Facebook, Instagram and Twitter. Google ranks known brands higher in the results because they are trustworthy
There are several online tools available that you can use to create an effective link-building plan and then analyze your performance.
- An SEO competitor analysis involves
- Identifying your main competitors in the industry
- Evaluating your competition in the SEO domain, and
- Analyzing the available information to boost SEO of your website and climbing up the search engine rankings
Competitors analysis is an important part of SEO strategy. Once you have all the information about your competitors in the market as well as in the online space, you will be in a better position to analyze your position in the market. Competitor analysis also helps you find both direct competitors in the market as well as your online competitors. With over decades of local market experience, we pride ourselves as the best Search Engine Optimisation agency in Dubai and the UAE. We do a thorough competitor's research in the initial stage of any SEO work we take.
Competitor analysis also allows you to figure out which keywords your competitors are ranking to get organic traffic. It also helps you identify websites that your competitors are using for link building.
1. How much does SEO cost in Dubai?
There is no fixed cost of SEO in Dubai. SEO price in UAE can vary greatly from company to company. Companies that offer SEO at unusually cheap rates are either inexperienced ones or they use improper SEO techniques. So, do not get trapped! Agencies charging you more are actually charging you for their experience and effectiveness. Some companies also offer tailor-made SEO packages in Dubai.
2. How long does it take to get SEO rankings?
SEO does not give you overnight results. You have to wait patiently for a few months so that search engine spiders could crawl your website and index the changes. It generally takes anywhere between three to nine months before your start noticing improvements in SEO rankings.
3. When will I see an increase in organic traffic?
Traffic and rankings go hand in hand. Once your search engine rankings begin to improve, traffic automatically starts to increase. However, it is pertinent to mention here that rankings and traffic take a few months to improve. It is not an instant process.
4. Should I also do PPC with SEO?
Pay Per Click or PPC is a really effective strategy to get quick results however SEO is a slow process and will take months to see the results. SEO will cost you nothing regardless of how many clicks your website is getting. PPC campaign varies greatly depending upon your website and the competitiveness of your target keywords.
5. Shall I continue SEO even after getting good rankings?
Getting your desired rankings on search engine is only half the battle. Since the search engines are constantly changing their algorithms, rankings of websites can fluctuate on daily basis. So, you need almost the same amount of effort to maintain your rankings as you needed get that ranking. If you will discontinue SEO after achieving rankings, chances are high that you will lose rankings fairly quickly.
If you are seeking to Boost Your Sales with Result Oriented SEO Services in Dubai, contact Icon Advertising today and we will help you build a really effective SEO strategy. We specialize in Local SEO, International SEO, Arabic SEO, and eCommerce SEO.