The most common and wide-spread perception about social media platforms is that they are designed merely for entertainment. But did you know you can use social media to promote your business, increase brand awareness and boost sales as well? Yes, you can use social media platforms to promote your business. But the tip is to keep it simple and natural and always keep your target audience in mind.
Here is a simple step by step guide to introduce your new business on social media.
1. Define your goals
The first step towards introducing your business successfully on social media is to identify your key goals. Most small businesses on social media haven't identified their goals. Without clearly setting your business goals, you cannot measure your progress.
Different businesses have different goals, but these three social media goals are applicable to almost every business:
- Increase brand awareness: Create meaningful content that connects with your target audience emotionally.
- Increase sales: Focus on promoting your products and services through advertisements and promotional campaigns on social media.
- Drive traffic to your website. Give prospects at least one good reason to engage with your brand and visit your website. Make sure visitors get a clear hint of what they will get by clicking on the link.
2. Select the best social media platform(s) for your business
One mistake that most business new to social media make is that they treat all social media platforms. This is not an effective and practical approach. Rather than wasting your efforts and money on every available social media platform, it is recommended to focus on only those that offer maximum reach to your target audience.
Understand demographics of your target audience and then finding the right social channels to reach them is the key to a successful social media marketing policy. If you have a target audience in late teens or early twenties, consider Twitter, Instagram, and Snapchat. On the other hand, for a target audience aging 25 years or above, Facebook and LinkedIn would do.
3. Create and follow a schedule
When you create a social media schedule of content that you wish to post in a week or month, and then you follow it, you get consistency in your social media performance. For example, after following a routine for a few weeks, you may notice that posting videos on Tuesdays works well, while sharing posts with links to website get more clicks on Saturdays.
This way you will be able to define a social media strategy that is more refined and gives guaranteed results. You can also test posts for specific times. For example, you can experiment posts at different hours in a day to find out what time the audience connects the most.
4. Engage with your audience
The best way to promote your brand on social media is by engaging with your prospective customers. As the name suggests, social media platforms are designed for people to be social and interact with each other. Create content that grab's user attention and prompts them to engage.
People want to speak directly to their favorite brands on social media platforms and wish to be listened. Studies show that if ignored, there are 30% chances that your prospects will try to connect with your competitors. By interacting with users on social media platforms, you build genuine relationships that go a long way.
5. Track the right metrics
Once you are clear about your goals, social media platforms, and schedule, and have already started posting, it is important that you keep track of your progress. You can track your metrics through the analytics systems of social media platforms, or through Google Analytics.
Some common metrics that businesses track include:
- Reach and impressions
- Number of posts
When you know these metrics, you get a better understanding of the areas where your prospects are active and how they move through the sales funnel.
6. Adapt, learn and grow
Like anything else in this fast paced world, social media landscape is also evolving at a fast pace. To grow your business on the social arena, learn and follow the latest trends.
When you track your metrics, you get a fair idea of the areas where you are successful as well as the areas that need to be changed. By learning and adapting new social media strategies, you:
- Generate more clicks
- Reach out a wider audience,
- Create impressions, and
- Encourage engagement
By following the steps mentioned above, you should be able to create and test new strategies and get a fair idea of whether your metrics are favorable for business or lacking.
If you are seeking a professional help, contact Icon Advertising, the leading performance marketing agency in Dubai today. We will review your existing social media marketing strategy and help you grow your business on social media platforms. We can create tailor made social media packages to fit into your business needs.
To book an appointment, fill the form below or call us directly.