6 Actionable Tips to Improve Your Social Media Performance in 2023

by Icon Advertising LLC
Post Image

Are you planning to tweak your marketing strategy to improve your social media performance in 2023? Are you not sure which social media trends you must focus on to get the most out of social media marketing?

Stop worrying, as we have prepared a comprehensive guide to help you get started. Whether you are new to social media marketing or you are just seeking to fine-tune your strategy in 2023, this guide has you covered.

A study conducted in October 2021 found that more than 4.55 billion people around the globe are using social media. Now at the start of 2022, that number would be even higher. This speaks clearly about the influence you can have on your target audience through effective social media marketing.

Listed below are 6 actionable tips to improve your Social media performance in 2023. Follow these tips and you will be able to create an effective social media campaign.

1. Go Live More Often

According to one research, live video reach is expected to see 15-times growth by the end of 2022, comprising 17% of total internet traffic. If you and your team are not making use of the “Go Live” feature on Facebook, Instagram or other social media platforms, now is the high time to make “going live” part of your social media marketing plan.

Live videos make a great way to show your audience the “behind-the-scenes” look of your brand. This way you will also be able to create a more personal connection with existing and potential clients as you show them the casual side of your business.

2. Get Your Audience Involved

One most effective and easiest way to grow your audience and promote your business is to make use of “User-Generated Content”.

User-generated content or UGC refers to any post, video, or comment that comprehensively and positively defines your business. For example, when a customer makes a social media post while wearing or using your products and tags your brand in that picture, this will be UGC.

So, first ask your happy customers for shout outs and once they do, be sure to share it on your social media platforms, in your stories or on your feed. This will encourage other users to create UGCs, ultimately promoting your business. 

3. Don’t Neglect Micro-influencers

“Micro-influencers” is the term used to describe social media influencers with under 100,000 followers. There is a common misconception that if you are investing in influencers, then partner with the ones having millions of followers. But that’s not the case!

The truth is, micro-influencers are more deeply connected with their followers and have a better engagement level with the audience. So, by partnering with them, you can get better conversions and more growth for your brand. 

4. Start Using Tiktok

In 2021, TikTok had more than one billion users and that number is constantly increasing exponentially. Gone are the days when this app was used by teens and young adults to create and share funny videos only.

It is quickly becoming one of the leading social media marketing tools. While the majority of businesses are still reluctant about using TikTok for business advertisement, many small to mid-sized brands are still using it. This is the reason there is less competition on this app. So, you have more opportunities on TikTok to promote your brand with a bang. 

5. Stick to Short Videos

Despite the advent of IGTV, short-form social media videos are making their mark with unwavering success. Social media experts see short videos such as TikTok videos and Instagram Reels to stay on top for a foreseeable future.

While businesses are still encouraged to create long-form videos for YouTube, it is best to keep your videos short for other social media platforms such as Instagram and Facebook.

With the exception of YouTube, where long-form videos are still appreciated, it’s best to keep your social media video content short and sweet. 

6. Invest In Paid Ads

If you really wish to increase your conversions by standing out among market competitors in 2023, it is recommended to invest in paid ads run on social media platforms.

By investing in paid ads, you get your products and services in front of your prospective clients, thus increasing the chances of sales. Besides, social media paid ads are quite affordable as well, with lots of packages to fit in anyone’s budget. Choose the package that fits your advertising budget and start making a difference right from the first day of 2023.

Final Word!

Start this New Year with a resolution to make a difference with improved social media performance. Try these six actionable tips to improve your social media performance in 2023 and streamline your marketing strategy. If you need a little extra help, our social media marketing team is always there!

Contact Us:

If you want your social media campaign to actually work and generate leads, contact Icon Advertising today for a quick social media assessment. Our team will help you spot the problem areas in your plan and help formulate a successful campaign as well. If you have any questions regarding social media such as:

  • How to increase social media engagement
  • How to create content for social media
  • How to increase brand awareness through social media 

or any other question do contact Icon advertising today.

To book an appointment with one of our social media experts, fill the form below or call us directly.

Follow Icon Advertising on Medium