Yiwu Market, Grand Opening Campaign

Icon, a leading creative agency in UAE and MENA region, was approached by Yiwu Market to design and develop a visually appealing and impactful design to announce the opening of the market. The objective of the campaign was to increase awareness and excitement for the opening of Yiwu Market and to create a positive customer experience during the opening.

Objective:

The main objective of the campaign was to increase awareness and excitement for the opening of Yiwu Market and to create a positive customer experience during the opening. Additionally, the campaign aimed to increase engagement and footfall at the market and drive sales for the tenants.

Strategy:

To achieve these objectives, Icon developed a comprehensive strategy that included a mix of creative design solutions, copywriting solutions, social media solutions, and innovative technology solutions. The team at Icon focused on creating a campaign that would resonate with customers, and leave a lasting impression.

Execution:

Icon's team of experienced designers and copywriters created four distinct creative options for Yiwu Market, incorporating the logo and opening message, as well as a raffle draw prize and tentative opening date. The team at Icon also ensured adherence to brand guidelines in their creative interpretations and adaptability of the chosen artwork to indoor designs, covering non-leased shops.

In addition to traditional marketing efforts, Icon also developed a digital campaign that included a series of social media posts and ads, which were tailored to reach the target audience and increase brand awareness. The team also optimized the website, to create landing pages for the campaign.

Results:

The campaign was a huge success and helped Yiwu Market achieve all of their objectives. The opening of the market was a huge success, with a large number of people visiting the market on the opening day. The campaign helped Yiwu Market increase engagement and footfall at the market and drive sales for the tenants. Overall, Icon's creative design solutions, copywriting solutions, and innovative technology solutions helped Yiwu Market increase their KPIs, create a positive customer experience, and leave a lasting impression on their customers.