Unveiling Artistry Sharjah Film Festival Campaign

Introduction: ICON, a creative consumer-experience agency, was approached by the Sharjah Media Arts for Youth and Children (FUNN) to create a digital campaign for the first film festival in the UAE, the SIFF Film Festival, under the patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi.

Objective:

The objective of the campaign was to increase awareness and attendance for the SIFF Film Festival and enhance the overall customer journey for festival-goers.

Strategy:

ICON developed a comprehensive digital strategy that included creative design, copywriting, social media, and innovative technology solutions. The strategy focused on creating visually striking imagery and animated content, as well as engaging copywriting that effectively conveyed the festival's message. Additionally, ICON leveraged social media to reach a wider audience and drive ticket sales.

Execution:

ICON executed the campaign by creating a variety of digital assets, including a festival webpage, social media graphics, and videos. The team also utilized CGI and other innovative design techniques to create eye-catching visuals that effectively conveyed the festival's message. The copywriting team created compelling and engaging content that effectively communicated the festival's unique offerings and value proposition.

Results:

The campaign was a huge success. The festival saw a significant increase in attendance and ticket sales. The overall customer journey was greatly enhanced, and the festival's social media presence was significantly strengthened. Additionally, the campaign helped to increase the festival's overall brand awareness and reputation. Overall, ICON's creative design, copywriting, and digital solutions helped to drive the festival's success and achieve its objectives.