Goodyear, KMax Launch Event

 ICON Advertising was approached by Goodyear to help increase their KPIs and enhance the customer journey through a marketing campaign. The main focus of the campaign was to showcase the durability of Goodyear tires in extreme heat.

Objective:

The objective of the campaign was to increase brand awareness, spread the message of Goodyear's tire durability, and ultimately drive sales. Additionally, the campaign aimed to enhance Goodyear's social media presence through creative design solutions and copywriting.

Strategy:

To achieve these objectives, ICON's team utilized a multi-faceted strategy that included:

• Creative design solutions: The team came up with visually appealing designs that effectively communicated the durability of Goodyear tires in extreme heat.
• Creative copywriting solutions: The team wrote compelling copy that reinforced the key message of the campaign and drove engagement.
• Social media solutions: To increase Goodyear's social media presence, ICON's team developed and executed a social media strategy that included regular posts, ads, and content that highlighted the campaign's key message.
• Innovative technology solutions: To create an engaging and immersive experience for consumers, the team used CGI and other cutting-edge design techniques to bring the campaign to life.

Execution:

The campaign was executed through both indoor and outdoor advertising. The team also adapted the designs for use on different platforms, such as social media and the Goodyear website, to ensure that the message was consistently delivered across all channels.

Results:

Through this campaign, Goodyear was able to increase brand awareness, drive sales, and enhance their social media presence. Additionally, the campaign was able to effectively communicate the key message of Goodyear tire durability in extreme heat. Overall, ICON's marketing solutions helped Goodyear achieve their business goals and reach a wide audience.