Social Media Marketing Campaign

ICON Advertising was approached by a financial services provider to help increase their sales and drive awareness of their finance options through a social media campaign. As a 360 Integrated Marketing, Branding and Communications agency, not just a design agency, ICON was able to provide a comprehensive solution to the client's needs.

Objective: 

The objective of the campaign was to increase awareness of the client's finance options, drive sales and enhance the customer journey through engaging and creative work on social media.

Strategy: 

To achieve these objectives, ICON's team developed visually appealing designs that effectively communicated the benefits of the client's finance options. The designs emphasized the ease of getting approved for financing and the safety of the client's finance options. The team also wrote compelling copy that reinforced the key message of the campaign and drove engagement. ICON used Social Media platforms as the main medium of the campaign and leveraged Google Display Networks and Google Search Ads.

Execution: 

The campaign was executed on social media platforms, and ICON team used various design elements such as images, videos and graphic illustrations to grab the audience attention and show the different financial options.

Results: 

The campaign successfully increased awareness of the client's finance options and drove sales. The creative designs and copywriting helped the client stand out on social media and attract the target audience. Through the use of analytics and data-driven decisions, ICON was able to optimize the campaign and track its performance. As a result, the campaign exceeded industry averages across all metrics and exceeded the pre-set KPIs.