Tayseer Small business financing

Tayseer is a well-established financial services provider based in Saudi Arabia.

Objective: 

Tayseer wanted to increase brand awareness and drive inquiries and engagement with its diverse customer base through a creative campaign.

Scope of work: 

Icon Advertising was approached to develop a creative campaign for Tayseer that would effectively communicate the company's products and services to its target audience. This included developing a new brand identity, creating print and digital advertisements, and producing promotional materials such as brochures and flyers.

Strategy: Icon Advertising worked closely with Tayseer to understand their business goals and target audience. Based on this information, Icon Advertising developed a creative concept focused on the reliability and trustworthiness of Taseer's financial products and services. This concept was brought to life through a series of print and digital advertisements and promotional materials such as brochures and flyers.

To ensure that the campaign effectively reached Tayseer's target audience, Icon Advertising conducted market research to understand the most effective channels for distributing the advertisements and promotional materials. These channels included print media, such as magazines and newspapers, targeted email campaigns and direct mailings.

Results: 

The creative campaign was a success, with brand awareness increasing by 15% among the target audience. Tayseer also experienced an increase in inquiries and engagement with the brand during the campaign. The print and digital advertisements generated many clicks and views, and the promotional materials were well-received by Taseer's audience. Overall, the campaign helped Taseer effectively communicate its products and services to its target audience and contributed to its overall success.

Conclusion: 

Icon Advertising's creative campaign for Tayseer effectively increased brand awareness and drove inquiries and engagement with the brand. The use of a clear creative concept and targeted distribution channels helped to effectively communicate Tayseer products and services to its target audience, ultimately contributing to the company's success.