Alicafe French Roast 3D Design Campaign

Client
Alicafe
Scope of work
Advertising & Production, Storytelling & Communication

ICON, a creative consumer-experience agency, was approached by Alicafe, a leading coffee brand, to develop a campaign to promote their new French Roast blend. The main campaign theme was “Taste the Difference for the Real Coffee Experience.”

Objective:

The objective of the campaign was to showcase the premium nature of the French Roast blend and to promote it as the perfect way to start the day, rejuvenating the senses and providing increased energy levels.

Strategy:

The strategy was to use the ICON team's expertise in 3D design and modeling to create complex visuals that highlight the exquisiteness of the French Roast. The campaign was also focused on emphasizing the importance of the first cup of coffee in the morning and the benefits it provides.

Execution:

The campaign was executed using a combination of creative design solutions, creative copywriting solutions, social media solutions, innovative technology solutions, CGI and the most innovative design techniques. The team made use of 3D design and modeling to develop the visuals which were used across various platforms such as social media, website and other digital platforms.

Results:

The campaign was a success, it helped in promoting French Roast as a premium blend and creating a buzz around it. It helped in increasing the sales of French Roast and also helped in enhancing the brand's social media presence. ICON's marketing solutions helped Alicafe increase its key performance indicators, enhance the customer journey, spread awareness, spread its message, increase sales, and enhance its social media presence. With the help of ICON's innovative and creative approach, Alicafe was able to successfully promote its new French Roast blend.

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