Suzuki - Fronx Launch Campaign

Campaign Overview:

 

Client: FRONX Suzuki Campaign Objective: Increase Brand Awareness for the All-New FRONX Suzuki.

 

Background:

FRONX Suzuki launched their latest model, featuring a mild hybrid system, 360-degree camera, and head-up display. The challenge was to create a compelling campaign that highlights the vehicle's innovation, style, and fuel efficiency.

Strategy:

We executed an integrated campaign that utilized digital platforms and strategically incorporated captivating outdoor creatives.

Outdoor Creatives: Billboards strategically placed in high-traffic areas showcased captivating visuals of the FRONX model along with the campaign slogan: "Style & Economy Redefined."

Results:

• Wide Outreach: The campaign reached over 2 million users across digital platforms.
• Microsite Success: The interactive microsite attracted 100,000 unique visitors, indicating strong interest in the new model.
• Influencer Impact: Collaborating with influencers expanded the campaign's reach to an additional 300,000 followers.
• Engagement and Video Views: Interactive contests and video demonstrations garnered significant engagement and views.
• Outdoor Visibility: Billboards garnered attention in prime locations, boosting brand visibility and recall.

Conclusion:

The "Style & Economy Redefined" campaign for the all-new FRONX Suzuki effectively harnessed digital platforms and strategically incorporated striking outdoor creatives to enhance brand awareness. Through captivating visuals, immersive experiences, and influencer partnerships, the campaign resonated with a broad audience, generating excitement and interest. The campaign effectively showcased the vehicle's advanced features and solidified FRONX Suzuki as a brand synonymous with innovation, style, and fuel efficiency.