World Cup Social Media Contents for Suzuki UAE

ICON, a leading creative agency in UAE and MENA Region, was approached by Suzuki UAE to develop a marketing campaign for the upcoming FIFA World Cup. The goal of the campaign was to increase brand awareness and drive sales of Suzuki vehicles in the United Arab Emirates.

Objective:

The primary objective of the campaign was to increase brand awareness and drive sales of Suzuki vehicles in the United Arab Emirates.

Strategy:

ICON's strategy for the campaign was to create a creative and engaging campaign that centered around the theme of the World Cup. The team divided Suzuki's vehicles into two teams: Team Red and Team Blue. Customers were encouraged to choose their favorite team and participate in a series of interactive games and activities on social media. Additionally, ICON also implemented a series of targeted ads on television and radio, as well as print ads in local newspapers and magazines. These ads featured Suzuki vehicles in action on the "pitch" and highlighted the brand's association with the World Cup.

Execution:

To execute the campaign, ICON's team of designers and copywriters developed a series of social media posts and graphics that encouraged customers to choose their favorite team and participate in interactive games and activities. The team also developed a social media contest in which customers could win prizes by sharing photos of themselves with their Suzuki vehicles and using hashtags associated with Team Red or Team Blue. In addition, ICON team also produced a series of targeted ads on television and radio, as well as print ads in local newspapers and magazines.

Results:

The campaign was a resounding success, resulting in a significant increase in brand awareness and sales for Suzuki UAE. Customers were excited to participate in the World Cup-themed activities and were drawn to the brand's fun and playful approach to marketing. Suzuki was extremely satisfied with the results of the campaign and has continued to work with ICON on future marketing initiatives. ICON's marketing solutions helped Suzuki UAE to increase their KPIs, enhance the customer journey, spread awareness and message, increase sales, and enhance their social media presence with their creative design solutions, creative copywriting solutions, social media solutions, innovative technology solutions, CGI and most innovative design techniques.