Suzuki, Awareness Campaign 2022

Icon Advertising was tasked with creating a multi-channel campaign to increase brand awareness and positive sentiment toward Suzuki. This included developing a new brand identity, creating print and digital advertisements, and producing social media content.

Strategy: 

Icon Advertising conducted market research to understand the target audience for Suzuki and identified key insights that would inform the campaign strategy. Based on this research, Icon Advertising developed a creative concept that focused on the reliability and durability of Suzuki vehicles, including the Baleno, Jimny, Swift, and Vitara models. This concept was then brought to life through a series of print and digital advertisements featuring real Suzuki customers talking about their experiences with their vehicles.

To further increase brand awareness, Icon Advertising also developed a social media strategy that included creating and curating content for Suzuki's social media channels and running targeted ad campaigns on Facebook and Instagram.

Results: 

The campaign was a success, with brand awareness increasing by 15% among the target audience. Positive sentiment towards Suzuki also increased by 20% during the course of the campaign. In addition, the social media content created by Icon Advertising received over 50,000 likes and comments, and the targeted ad campaigns generated over 10,000 clicks. Overall, the campaign helped increase Suzuki's market presence significantly and contributed to the brand's overall success.

Conclusion: 

Icon Advertising's multi-channel campaign for Suzuki effectively increased brand awareness and positive sentiment toward the brand. By conducting market research and developing a creative concept that resonated with the target audience, Icon Advertising created a successful campaign that contributed to Suzuki's overall success. Including specific Suzuki models, such as the Baleno, Jimny, Swift, and Vitara, helped showcase the range of vehicles offered by Suzuki and demonstrate their reliability and durability to potential customers.