French Roast Iced Coffee Sachets Campaign

Icon Advertising, a leading creative agency in the UAE and MENA region, was approached by Alicafe Arabia to develop a 360 marketing campaign for their iced coffee brand. The campaign aimed to increase brand awareness and drive sales by emphasizing the convenience and refreshment of iced coffee sachets  as a drink that can be enjoyed at any time and in any place.

Objective: 

The campaign's main objective was to increase brand awareness and drive sales for Alicafe Arabia's iced coffee brand by emphasizing its convenience and refreshment as a drink that can be enjoyed at any time and anywhere.

Strategy: 

The campaign strategy focused on a creative video, designed to showcase the various ways that iced coffee sachets can be enjoyed and creative designs, copywriting, and social media adaptations that supported the core message of convenience and refreshment.

Execution: 

To execute the campaign, Icon Advertising's marketing teams worked together to produce a creative video, design eye-catching visuals, craft compelling copy, and adapt the campaign's messaging for social media. The campaign was executed through a variety of channels, such as television, billboards, and social media platforms.

Result:

The campaign was successful in increasing brand awareness and driving sales for the iced coffee product line. Through the use of analytics, we were able to track the campaign's performance and optimize it for maximum impact. The campaign also received positive feedback from customers and exceeded the pre-set KPIs.

The case study on Icon's website would stress on the fact that ICON is not a design agency but rather a 360 marketing agency that offers a range of marketing solutions, including copywriting, digital marketing, and video production to help clients achieve their business goals.