Continental Sport Contact 7 and 6 Marketing Campaign

Continental is a leading manufacturer of tires and other automotive products, known for its innovative technology and high-quality products. The company recently launched two new tire products, the Sport Contact 7 and Sport Contact 6, which feature advanced German technology and are designed for high-performance driving.

Background: Continental approached ICON advertising, a full-service advertising agency, to help promote the new tire products and drive sales. The campaign's goal was to increase awareness of the Sport Contact 7 and Sport Contact 6 and showcase the tires' advanced technology and performance benefits.

Approach: ICON advertising worked closely with Continental to understand the key features and benefits of the new tire products and develop a comprehensive marketing strategy. Our team conducted market research to gather insights into the preferences and behaviors of Continental's target audience. It developed a campaign to effectively communicate the unique value proposition of Sport Contact 7 and Sport Contact 6.

Execution: ICON advertising developed a multi-channel marketing campaign for Continental that included a variety of tactics, such as print and digital advertisements, social media content, and in-store promotions. The campaign highlighted the advanced German technology and performance benefits of Sport Contact 7 and Sport Contact 6 and included testimonials from satisfied customers and expert endorsements.

Results: The marketing campaign for Continental's new tire products was a success, with high awareness and sales levels. The campaign helped to showcase the advanced technology and performance benefits of Sport Contact 7 and Sport Contact 6 and contributed to the overall success of the products.

Conclusion: ICON advertising was able to help Continental successfully promote its new tire products, the Sport Contact 7 and Sport Contact 6, and drive sales through a comprehensive marketing campaign. The campaign effectively communicated the unique value proposition of the tires and contributed to their overall success.