Shurooq - Annual Summer Campaign
Campaign Overview
The visual developed for Shurooq's campaign highlights Sharjah as a destination that harmoniously blends culture, nature, and adventure.
Each visual was carefully developed to showcase and highlight Sharjah's many attractions, featuring families and individuals in environments that offer both relaxation and excitement. By merging different elements, our goal was to reflect the city's unique charm and versatility, while appealing to diverse audiences.
Project Objectives
Sharjah as an Emirate has a lot to offer. However, even amongst locals the diversity and proximity of attractions and activities for both families and individuals are not well known. Hence, together with Shurooq we sough to spread awareness of Sharjah as a tourism destination for locals and foreigners within Sharjah as well as the wider the region.
Project Elements
With awareness in mind, each visual was developed to communicate a particular attraction or activity, along with its resonance showcased by human elements featuring a family or individual.
The messaging was simple and direct, ensuring viewers understood the multifaceted appeal of Sharjah upon first glance. The composition too was developed to attract and inspire, ensuring viewers had a feel good factor when coming across the campaign materials through various touch points.
Project Execution
In addition to carefully thought out strategic direction, the touch points for the campaign intended to communicate and engage with viewers at high footfall locations within Sharjah, the wider UAE and internationally via digital channels.
Getin touch