Sharjah Museum Authority - Sharjah Aquarium 8th Event

Client
Sharjah

The Challenge:

Sharjah Museums Authority aimed to create a captivating and educational event to raise awareness about marine conservation while boosting domestic tourism. The challenge for ICON was to develop a comprehensive branding and event activation strategy that would resonate with a diverse audience and effectively communicate the event's core message.

The Solution:

ICON Advertising developed a holistic branding and event activation plan for the Sharjah Aquarium Carnival 8th, centered around the theme "Swimming Together."

Scope of work included:

Branding

Creating a distinctive typography, tone of voice, and visual identity for the carnival.

Event Design

Designing the entrance arch, stage background, and various interactive elements such as the Fishy Snakes and Ladders game, XO game, and standees with 3D fishes.

Event Production

Managing the production of all branding elements and ensuring seamless execution on-site.

Event Activation

Organizing food trucks, seating areas, and inflatable play areas to create a family-friendly atmosphere.

The Solutions: 

ICON Advertising developed a holistic branding and event activation plan for the Sharjah Aquarium Carnival 8th, centered around the theme "Swimming Together."

Project Image

Scope of work included:

Increased Attendance

The carnival attracted a significant number of visitors, exceeding expectations.

Positive Brand Image

The event strengthened Sharjah Museums Authority's reputation as a leader in environmental conservation and education.

Engaged Audience

The interactive elements and family-friendly atmosphere created a memorable experience for attendees of all ages.

Media Coverage

The carnival garnered significant media attention, further amplifying its message.

Project Image
Project Image

Key Takeaways:

The success of the Sharjah Aquarium Carnival
8th demonstrates the power of effective branding and event activation in achieving both commercial and social goals. By creating a compelling and immersive experience, ICON Advertising helped Sharjah Museums Authority to connect with its audience on a deeper level and drive positive change.

Getin touch

Join the most powerful Advertising agency in dubai