noon, Doesn't Get Simpler Campaign

ICON, a leading creative agency in the UAE and MENA region, was approached by Noon Grocery, a prominent online grocery retailer, to help them drive more customers to order online and skip the queue line at their physical stores. As a consumer-experience agency, ICON was well-equipped to handle this challenge and deliver a creative and effective solution.

Objective:

The objective of the campaign was to increase online sales for Noon Grocery by promoting the convenience and time-saving benefits of ordering through their mobile application. The goal was to drive traffic to the app and encourage more customers to use it for their grocery shopping needs.

Strategy:

To achieve this objective, ICON developed a comprehensive strategy that leveraged a range of digital, copywriting, and creative design tactics. Our team began by conducting market research to understand the target audience and their motivations for shopping online. Based on this information, we developed targeted messaging highlighting the benefits of using the Noon Grocery app, including saving time, money, and gas.

Execution:

ICON executed a multi-channel campaign strategy to spread the message of Noon Grocery's online app convenience. Through creative designs, copywriting, and content, ICON successfully highlighted the app's user experience and the benefits it would provide customers.

Results:

Thanks to the efforts of the ICON team, the campaign also helped to improve customer satisfaction by providing a convenient and hassle-free shopping experience, which helped to strengthen the brand's reputation and loyalty among its customers. Overall, the campaign was a great example of how ICON's expertise in copywriting, digital marketing, creative design, and creative strategy can drive tangible results for our clients.