Mercedes benz
unimog U5000 Photo library
unimog U5000 Photo library
IICON, a leading creative agency in the UAE and MENA region, was approached by Mercedes Benz to develop a photo library for their Unimog U5000 vehicle. The goal was to increase sales for this specific vehicle by showcasing its power and versatility through detailed and creative photos.
Objective
The objective of the campaign was to increase sales of the Mercedes Benz Unimog U5000 by showcasing its power and versatility through detailed and creative photos.
Strategy
ICON's strategy for this campaign was to focus on the power of the Unimog U5000 and highlight its versatility through a variety of environments such as water, desert, and mud. The team also created animations to showcase the vehicle's capabilities in a dynamic and engaging way.
Execution
ICON executed the campaign by taking detailed and creative photos of the Unimog U5000 in different environments and creating animations to showcase its capabilities. The team also created creative copywriting to accompany the photos, highlighting the key features of the vehicle and its versatility.
Results
The campaign was a success, the Mercedes Benz Unimog U5000 photo library helped the client to increase their sales and attract more customers to the product.
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