Goodyear Campaigns 2022

Goodyear approached Icon Advertising to develop a marketing campaign to increase brand awareness and drive sales for its tires during summer.

Icon Advertising was tasked with creating and implementing a marketing campaign for Goodyear, including developing a creative concept and visual assets, as well as designing and producing marketing materials such as advertisements, brochures, and social media posts. The team was also responsible for implementing the campaign through various channels, such as print and digital media, as well as social media.

Icon Advertising worked closely with Goodyear to understand the company's business goals and target audience. Based on this information, Icon Advertising developed a creative concept focusing on the importance of reliable and durable tires for summer driving. The campaign's messaging emphasized the features and benefits of Goodyear tires, such as their long-lasting tread and ability to handle various weather conditions.