Goodyear FastTrack, AED 400 Giveaway Discount

ICON, a leading creative agency in the UAE and MENA Region, was approached by Goodyear, a well-known tyre brand, to develop a comprehensive marketing campaign that would help increase sales and customer engagement. Goodyear was seeking to promote various offers, including cash discounts, free oil and petro vouchers, Scratch and Win coupons for a chance to win a family holiday to France and Turkey, and gift vouchers for Ramadan.

Objective: 

The primary objective of the campaign was to drive sales of Goodyear's Tyres and increase customer engagement through a combination of creative design, copywriting, digital marketing, and traditional advertising. Additionally, the campaign aimed to enhance Goodyear's online presence and increase their overall brand awareness in the UAE and MENA region.

Strategy:

To achieve these objectives, ICON's team developed a strategy that included a variety of tactics, including:

• Creative design: ICON's team of designers created eye-catching and attention-grabbing graphics and visuals that highlighted Goodyear's offers, products and services. The design was used across various platforms, including Goodyear's website, social media channels, in-store displays and outdoor ads.
• Copywriting: ICON's copywriters crafted compelling and engaging copy highlighting the features and benefits of Goodyear's offers, products, services, and rewards. The copy was used across various platforms, including Goodyear's website, social media channels, in-store displays and outdoor ads
• Traditional advertising: ICON created ads for different platforms, such as billboards and print ads, to reach a broad audience and attract attention to exclusive offers.
• Digital Marketing: ICON's digital marketing team developed a comprehensive digital marketing strategy that included social media advertising, email marketing, and SEO/SEM. This helped increase Goodyear's online presence and drive more traffic to their website.

 

Execution: 

With the strategy in place, ICON's team executed the campaign across various platforms and channels. They created visually stunning designs that highlighted Goodyear's offers, products, and services, wrote compelling copy that highlighted the features and benefits of the offers and the rewards, and launched an extensive advertising and digital marketing campaign that targeted Goodyear's target audience.

Results:

 As a result of ICON's efforts, Goodyear saw a significant increase in sales of their Tyres and an increase in customer engagement. The campaign also helped to enhance Goodyear's customer journey, as the creative designs and compelling copy attracted attention to the brand's offers, products and services, and rewards. Additionally, the campaign helped to increase Goodyear's online presence and overall brand awareness in the UAE and MENA region.

Overall, ICON's marketing solutions helped Goodyear achieve their business objectives by driving sales and increasing customer engagement through creative design, copywriting, digital marketing, and traditional advertising strategies. The campaign mainly targeted the offers, which helped raise overall brand awareness, and customer engagement and boost sales.