GMC, Generosity Extended Campaign

Icon, a leading creative agency in UAE and MENA region, was approached by GMC to develop a 360 indoor and outdoor campaign for their "Generosity Extended" campaign during the holy month of Ramadan. The objective of the campaign was to increase sales of GMC cars and to create a positive customer experience during the festive season.

Objective: The main objective of the campaign was to drive sales of GMC cars during Ramadan and to create a positive customer experience during the festive season. Additionally, the campaign aimed to increase awareness and engagement for the GMC brand, and to improve the overall customer journey.

Strategy:

To achieve these objectives, Icon developed a comprehensive strategy that included a mix of creative design solutions, copywriting solutions, social media solutions, and innovative technology solutions. The team at Icon focused on creating a campaign that would resonate with customers during the festive season and would leave a lasting impression.

Execution:

Icon's team of experienced designers and copywriters created a series of impactful visuals and headlines that were used in an indoor and outdoor campaign. The campaign included billboards, print ads, social media ads, and in-store displays. The team also leveraged the latest CGI techniques to create highly engaging and interactive experiences for customers.

In addition to traditional marketing efforts, Icon also developed a digital campaign that included a series of social media posts and ads, which were tailored to reach the target audience and increase brand awareness. The campaign was also supported by a website that was specifically designed for the campaign and was optimized for search engines.

Results:

The campaign was a huge success and helped GMC achieve all of their objectives. Sales of GMC cars increased significantly during the Ramadan period, and customer engagement and awareness for the brand also increased. The campaign also helped GMC improve their overall customer journey and enhance their social media presence. Overall, Icon's creative design solutions, copywriting solutions, and innovative technology solutions helped GMC increase their KPIs and leave a lasting impression on their customers during the festive season.