FUSO - E canter Photo Library Creation

ICON, a leading creative agency in UAE and MENA region, was approached by Fuso to develop a photo library for their new E-Canter electric vehicle. The goal of the project was to create a set of visually appealing images that could be used across various platforms, such as social media and website, to increase brand awareness and drive sales.

Objective:

The main objective of the project was to create a comprehensive photo library that would showcase the E-Canter in the most visually appealing way possible. The images needed to be able to convey the key features and benefits of the vehicle in an engaging and relatable way. The goal was also to increase brand awareness and drive sales across UAE, showcasing the car as an environmentally-friendly and practical solution for transportation.

Strategy:

To achieve these objectives, ICON Advertising developed a multi-faceted strategy that included a mix of creative design solutions, copywriting solutions, social media solutions and innovative technology solutions. The team at ICON focused on creating a set of visually appealing images that could be used across various platforms, such as social media and website, to increase brand awareness and drive sales. The team also ensured that the images aligned with Fuso's brand identity, colors, logo, and message.

Execution:

ICON's team of experienced photographers, designers, and copywriters worked together to create a set of visually appealing images that showcased the E-Canter in the most effective way possible. The team used a combination of traditional photography techniques and innovative technology, such as CGI, to create a set of images that highlighted the key features and benefits of the vehicle.

In addition, the team also created 7-8 designs for the electric car that were used across social media and other platforms to increase brand awareness and drive sales.

Results:

The project was a success and helped Fuso to achieve its objectives. The photo library became a valuable asset for their marketing material and helped to increase brand awareness and drive sales of the E-Canter electric vehicle. The visually appealing images used across social media and other platforms helped to increase engagement and website traffic. Additionally, the campaign helped Fuso to position itself as an environmentally-friendly and innovative company in the transportation industry. Overall, ICON's creative design solutions, copywriting solutions, and innovative technology solutions helped Fuso to increase their KPIs and enhance their