Fun Under the Sun Summer Campaign

ICON, a leading creative and digital agency in Dubai, was approached by Al Montazah Park, a theme park and waterpark in the UAE, to develop a marketing campaign that would promote safety while also highlighting the fun and enjoyable experiences offered at the park. The goal of the campaign was to increase brand awareness and drive sales for Al Montazah Park by highlighting its commitment to safety, while also showcasing the park as a fun and enjoyable destination for visitors.

Objective:

The objective of the campaign was to create a message that would resonate with potential visitors, by highlighting the park's commitment to safety and its ability to provide a fun and enjoyable experience for visitors. This was to be achieved through a combination of copywriting, digital marketing, creative design, and a strong creative strategy.

Strategy:

The strategy for the campaign was to use a positive and upbeat tone in the copywriting and to use bright and colorful imagery in the creative design. The campaign was also designed to be highly shareable on social media, with the goal of increasing brand awareness and driving sales through online channels.

Execution:

The execution of the campaign began with the development of a strong and engaging tagline "Safety first. Enjoyment always!". This tagline was used throughout the campaign and was incorporated into all of the creative design elements. The campaign also included a series of social media posts, digital ads, and a dedicated landing page on the client's website.

Results:

The campaign was a huge success, resulting in a significant increase in brand awareness and sales for Al Montazah Park. ICON's creative strategy and execution helped the client achieve their marketing objectives and establish a strong brand presence in the market, by highlighting the park's commitment to safety and its ability to provide a fun and enjoyable experience for visitors.