eXtra Ramadan Campaign

Challenge

During Ramadan, all kinds of promotional campaigns are made life by retailers across all industries. Many elements are common and it is easy for campaigns to not get noticed in the eyes of target audiences who will be subject to many promotional campaigns and collaterals.

Objective

To ensure that eXtra's campaign and offers were clearly communicated and stood out on every channel. We also planned to inspire engagement and interaction by creating a feeling of wonder and excitement with every artwork.

Idea

As a creative agency, we developed communication materials with depth and exquisite attention to detail. From the minor aspects to the major elements, each was carefully crafted and placed to be visually stunning and evocative, ensuring viewers were amazed by the campaign.