Dubai Municipality Investment Op.

Organization name: Dubai Municipality 

Type of organization: Dubai Municipality is a governmental organization responsible for urban planning, development, management, and various public services within the city of Dubai.

Size of organization: Dubai Municipality is a substantial governmental body with multiple sectors and agencies dedicated to diverse areas, including urban planning, environmental sustainability, public health, waste management, and more. 

Products and services: Dubai Municipality provides a wide range of public utility services aimed at improving the quality of life in Dubai. These services include urban planning, waste management, public facilities management, environment and health services, historical preservation, recreational facilities management, and more.

Customer base: The services offered by Dubai Municipality are designed to benefit the entire population of Dubai, including residents, businesses, visitors, and stakeholders within the community.

Dubai Municipality sought an advertising agency in Dubai to manage the visual promotion of their latest real estate project across various online social media platforms, including Google Display Ads, Twitter, and Instagram.

Their primary objectives were twofold

Key Visuals

They aimed to engage their target audience with two distinct key visuals. Wave 1 featured a unique background, while Wave 2 presented a different key visual.

Platform Promotion

In addition, Dubai Municipality wanted to raise awareness about an innovative platform where individuals could participate in real estate investment opportunities by bidding according to their preferences.

Municipality faced the task of launching an investment opportunity campaign across Google Display, Twitter and Instagram, aiming for significant reach, impressions, and clicks. Catering to bilingual audiences in Arabic and English, specific KPIs were set for each platform, such as Instagram, Twitter and Google Display Network. The campaign's mission was to educate users through data-driven insights and empower them to make informed decisions.

We adopted a comprehensive multi-platform strategy, spanning two distinct key-visuals targeting diverse aspects of Dubai's investment opportunity. Ensuring equal focus on both languages English and Arabic. Running within specific time frames, our approach employed Instagram, Twitter, and Google Display Network Ads to maximize reach, impressions, and clicks. Each Key Visual was designed to ignite curiosity, promote exploration, and underscore the potential of the opportunities available.

Our solution was a carefully orchestrated key visual structure that strategically engaged the target audience. By crafting tailored ad creatives for each target audience, we effectively catered to the varied interests within Dubai's dynamic community. Through eye-catching visuals and concise messaging, the campaigns effectively conveyed the value of investment opportunities for informed decision-making. Spreading campaigns over three month allowed us to maintain a consistent presence while spotlighting different dimensions of investment opportunities, all the while keeping messaging pertinent and impactful.

The impact of our campaign was profound. Over the defined timeframe, we not only met but surpassed the promised KPIs on Instagram, Twitter and Google platforms all demonstrated impressive reach and impressions, and the ads generated a substantial number of clicks, reflecting robust user engagement. Our campaign succeeded in not only raising awareness and driving traffic to the Smart Portal but also kindling a genuine curiosity for investment insights within the community. By delivering valuable information through captivating visuals, the Dubai Investment campaign played a pivotal role in Dubai Municipality's mission to enhance public participation, transparency, and the city's transformation into a smart and real-estate hub.

Our Investment Opportunity campaign employed a strategic audience segmentation approach to effectively engage Dubai's diverse community. We divided the audience into Arabic and English speakers, tailoring content to cater to their language preferences. For the Arabic-speaking segment, we emphasized local values and community engagement, while the English-speaking audience received messages highlighting Dubai's global advancements and Investment Opportunities.

Our campaign set ambitious goals for a 3-Months duration. We aimed to achieve significant reach on Twitter and Instagram, with substantial impressions across platforms. Click targets were established for social media and Google Ads to ensure meaningful engagement and measurement. Dubai Municipality initiated a comprehensive Investment Opportunity campaign spanning Google Display, Twitter, and Instagram. The focus was on broadening reach, creating impressions, and driving clicks. Specific KPIs were tailored for bilingual audiences (Arabic and English) on each platform. The campaign covered various facets of Dubai's real-estate, encouraging exploration and informed decision-making.