Designed for adrenaline addicts

ICON Advertising was approached by Bridgestone to create an advertising campaign that would drive awareness of their range of Potenza tires. With our team's experience in creating powerful and impactful campaigns, Icon created a strategic engagement that used innovative design techniques, copywriting, and digital solutions.

Objective

The objectives of the campaign were to create a visual that accurately communicated the features of Potenza tires while also captivating and engaging customers who look for more than just getting from A to B. The challenge was to provide the right mix of information without making it too complicated or tedious for consumers.

Strategy

In order to ensure that the message resonated with consumers, our team crafted an aesthetically pleasing, informative graphic outlining the main features and benefits of Potenza tires. This creative piece was then disseminated through various channels like OOH media, banners, and print media, raising brand visibility and awareness as well as boosting engagement levels.

Execution

Our team executed this strategy successfully by combining creative design with innovative technology solutions such as CGI effects along with exclusive marketing tools. In addition, we utilized social media platforms to further enhance the customer journey and make sure that their message reached its intended audience. Our experienced copywriters crafted strategic content pieces using persuasive language in order to boost sales while at the same time engaging current and potential customers.

Results

Thanks to our integrated approach, Icon was able to achieve all desired goals set out by Bridgestone without fail. By leveraging our strong relationship between the client and team, we were able to exceed expectations on multiple fronts including increased visits on digital platforms as well as the improved brand presence among customers. Overall, we provided an exceptional level of digital services which enabled Bridgestone to win its market share against other competitive brands in the UAE & MENA region.