Mercedes-Benz, Daimler Truck 2022 Greetings

ICON was approached by MB Trucks to develop a collection of greetings for key events throughout the year, such as Eid, Ramadan, and the new year. The objective was to increase brand awareness and customer engagement through the use of creative, relevant, and eye-catching graphics that would be shared across all social media platforms.

Objective:

The main objective of this campaign was to increase brand awareness and customer engagement for MB Trucks. By creating and sharing relevant, visually appealing greetings for key events throughout the year, the campaign aimed to foster a sense of connection and community with the brand.

Strategy:

To achieve the campaign's objectives, ICON's strategy included:

1. Researching key events throughout the year and identifying opportunities to create relevant, timely greetings that would resonate with the target audience.
2. Developing a collection of greetings that were visually appealing and on-brand, using a combination of graphic design and copywriting to create engaging messages.
3. Sharing the greetings across all social media platforms to reach the widest audience possible.

 

Execution:

To execute the campaign, ICON's team of graphic designers and copywriters worked together to create a collection of visually appealing greetings for key events throughout the year. These greetings were then shared across all social media platforms, including Facebook, Instagram, and Twitter.

Results:

The campaign was a success, with the greetings receiving positive feedback from the audience and generating high engagement on social media platforms. Brand awareness and customer engagement for MB Trucks increased as a result of the campaign. Additionally, MB Trucks were able to strengthen their connection and relationship with their audiences during these events.