CPT International - Social Media Campaign

ICON Digital, a full-service digital agency, was approached by CPT International, a financial services company, to help increase brand awareness and reach through social media. The company wanted to target potential customers and build a stronger presence on social media platforms.

Objective:

The objective of the campaign was to increase brand awareness, generate leads and improve engagement with target audience through social media.

Strategy:

ICON developed a comprehensive digital strategy that included creative design, copywriting, social media, and innovative technology solutions. The strategy focused on creating visually striking graphics, videos, and infographics that effectively conveyed CPT International's message, and target potential customers. Additionally, ICON leveraged social media to reach a wider audience, generate leads, and improve engagement with target audience.

Execution:

ICON executed the campaign by creating a variety of digital assets, including social media graphics, videos, infographics, and landing pages. The team also utilized CGI and other innovative design techniques to create eye-catching visuals that effectively conveyed CPT International's message. The copywriting team created compelling and engaging content that effectively communicated the company's unique offerings and value proposition.

Results:

The campaign was a huge success. CPT International saw a significant increase in brand awareness, leads generated and engagement with target audience on social media. The overall customer journey was greatly enhanced, and the company's social media presence was significantly strengthened. Additionally, the campaign helped to increase the company's overall brand awareness and reputation. Overall, ICON's creative design, copywriting, and digital solutions helped to drive the company's success and achieve its objectives.