Barakat Fresh Juice Creative Artwork

ICON, a leading creative and digital marketing agency based in Dubai, was approached by Barakat Juice to develop an advertising campaign to increase brand awareness and drive sales. Barakat Juice is a well-established supplier of fresh fruits and vegetables, with decades of experience in the industry and a reputation for quality, compassion, and innovation. The campaign was focused on promoting the company's range of fresh juice products, specifically highlighting the natural and healthy ingredients used in the preparation of their juices.

Objective:

The objective of the campaign was to raise awareness of Barakat Juice's products and services among consumers in the UAE and to drive sales of their fresh juice range. The campaign was also designed to reinforce the company's reputation for quality and innovation, positioning them as a trusted and reliable supplier of fresh produce.

Strategy:

To achieve these objectives, ICON's creative team developed a comprehensive advertising campaign that focused on showcasing the brand's commitment to quality, compassion, and innovation. The team used creative design and animation techniques to create visual representations of the brand's products and how they were prepared, highlighting the freshness and natural ingredients used in the juice.

Execution:

The campaign was executed across a wide range of indoor, outdoor, and out-of-home advertising platforms. The creative design and animation used in the campaign were designed to capture the attention of potential customers and convey the brand's commitment to quality and freshness.

Results:

The campaign was a huge success, with Barakat Juice experiencing a significant increase in brand awareness and sales. The creative design and animation used in the campaign helped to capture the attention of potential customers and convey the brand's commitment to quality and freshness. Additionally, the campaign helped to enhance the customer journey and spread awareness about the brand.