Suzuki Baleno 2023 marketing campaign

Project Summary

Suzuki cars aim to launch the all-new Suzuki Baleno 2023, which creates an impact and raises the edge of competition. 

Al Rostomani group approached our digital team to create a 360-marketing campaign and create an impact by endorsing the Suzuki Baleno 2023 model in the UAE market. We produced content to educate the target audience about the new car's latest technology and aimed to reflect the vehicle's comfort, safety, and high performance. Leveraging all digital media channels, we launched a lead generation campaign using social media marketing channels, Google display and YouTube video campaigns; we redirected our engaged target audience to a landing page, where the user had to register and book a test drive. Out-team-maintained campaign customization to reduce the cost per lead and increase reach.

Objective

We successfully achieved our three main objectives within just one month - raising awareness, spurring engagement and generating leads. What an incredible outcome!

Idea

After months of hard work, we created innovative and eye-catching content formats that captured users' attention. Our captivating video animation included a hero clip with the headline "Raise Your Edge," plus four additional episodes focusing on safety and striking from within. We increased user engagement by launching this engaging multimedia experience - making it one they won’t soon forget!

Impact

We were able to convert 585 leads, with a conversion rate of 0.45% as the overall average; however, the ICON digital team reached a 10% conversion rate through the Google Search Channel.