A Whole New Way To Play This Summer

Client
al montazah
Scope of work
Advertising & Production

Al Montazah approached Icon Advertising to develop a creative campaign to increase awareness and drive ticket sales for the park during the summer season.

Scope of work: 

Icon Advertising was tasked with developing a creative concept and visual assets for the campaign, as well as designing and producing marketing materials such as advertisements, brochures, and social media posts. The team was also responsible for implementing the campaign through various channels, such as print and digital media, as well as social media.

Strategy: 

Icon Advertising worked closely with Al Montazah to understand the company's business goals and target audience. Based on this information, Icon Advertising developed a creative concept focused on the fun and excitement of experiencing Al Montazah during summer. The campaign's headline, "A Whole New Way to Play This Summer," conveyed the idea that Al Montazah offered a unique and memorable experience for families and individuals.

To bring this concept to life, Icon Advertising created a series of visual assets and marketing materials that highlighted the various attractions and amenities offered by Al Montazah, such as water rides, games, and food options. The team also implemented the campaign through various channels, such as print and digital advertisements and social media posts.

Results:

The creative campaign was a success, with Al Montazah experiencing an increase in awareness and ticket sales during the summer season. The marketing materials received positive customer feedback, and the campaign generated many clicks and inquiries. Overall, the campaign helped Al Montazah effectively communicate its brand message and drive ticket sales, contributing to its overall success.

In conclusion, Icon Advertising's "A Whole New Way to Play This Summer" creative campaign for Al Montazah successfully increased awareness and drove ticket sales for the park. Using a cohesive innovative concept and targeted marketing materials effectively communicated Al Montazah's brand message and offerings to its target audience, ultimately contributing to its overall success.

 

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