Al Montazah Water Park

ICON Advertising was approached by Al Montazah, an amusement park, to create a summer season campaign to increase awareness and drive ticket sales. ICON, as a 360 Integrated Marketing, Branding and Communications agency, not just a design agency, was able to provide a comprehensive solution to Al Montazah's needs.

Objective: 

The objective of the campaign was to increase brand awareness, drive ticket sales and enhance customer journey for Al Montazah during the summer season.

Strategy: 

To achieve these objectives, ICON's team developed a concept focusing on the fun and excitement of visiting the park and created visually appealing assets and marketing materials to highlight the park's attractions. The campaign was executed through print and digital advertisements, social media posts and paid search on Google. ICON team targeted display ads on popular websites and social media platforms to reach a more extensive, targeted audience. The team also produced engaging content for Al Montazah's social media channels and included calls to action to drive traffic to the website. ICON team used analytics tools to track the campaign's performance and make data-driven decisions to optimize its strategy.

Execution: 

The campaign was executed through both print and digital mediums, including outdoor and indoor ads, and on different platforms, such as social media and the Al Montazah website, to ensure that the message was consistently delivered across all channels.

Results: 

The campaign was successful in increasing brand awareness and drive ticket sales for Al Montazah. The campaign received positive customer feedback and helped Al Montazah effectively reach its business goals during the summer season. The campaign was able to effectively communicate the key message of Al Montazah's fun and excitement of visiting the park.