American Hospital, Al Khawaneej Clinic Marketing Campaign

ICON Advertising was approached by American Hospital to create a marketing campaign for the Al Khawaneej Clinic. The goal of the campaign was to increase awareness of the clinic and its services among local residents and drive foot traffic to the facility.

Objective: The objective of the campaign was to increase awareness of the Al Khawaneej Clinic and drive foot traffic to the facility.

Strategy: ICON developed a comprehensive digital marketing strategy that included both online and offline tactics. The team created targeted ads for social media platforms and Google AdWords, designed to reach potential patients in the Al Khawaneej area. These ads highlighted the clinic's convenient location, world-class medical team, and state-of-the-art facilities. In addition to digital marketing efforts, ICON also implemented a targeted direct mail campaign, sending promotional materials to residents in the surrounding neighborhoods. These materials included brochures detailing the clinic's services and coupons for discounted services to encourage first-time patients to visit the facility.

Execution: ICON's marketing team executed the campaign by creating targeted ads for social media platforms and Google AdWords, as well as implementing a targeted direct mail campaign.

Results: The campaign was successful, resulting in a significant increase in foot traffic to the Al Khawaneej Clinic. Patients were impressed with the quality of care they received at the clinic, and many left positive reviews online and recommended the facility to their friends and family. The hospital was extremely satisfied with the campaign results and has continued to work with ICON on future marketing initiatives.