AIG Al Ansari Retail Campaign

Challenge

AIG, a multi-national insurance provider with offices across the globe partnered with Al Ansari Exchange, a reputed exchange company with the largest branch network in the UAE in rolling out their pilot B2C campaign. Although Al Ansari is a common household name in the UAE, AIG is relatively unknown and we were tasked with communicating the product effectively and efficiently to the target audience.

Idea

We capitalized on the key USP of the insurance product and developed creative communication visuals that highlighted this, whilst ensuring relevance and relatability with our target audience. 

Objective

To develop an awareness amongst our target audience on the availability of these products alongside their convenience and importance. We also intended this campaign to be a stepping stone, on which AIG will enter the local B2C market.