Al Majaz Waterfront Summer Camp Program Development

Al Majaz Waterfront is a popular tourism destination in Sharjah, United Arab Emirates, featuring a wide range of recreational facilities and breathtaking landscapes. The waterfront attracts visitors of all ages and backgrounds and hosts various events and festivals.

Background:

Al Majaz was looking to create a unique summer camp experience for children and families, to drive additional foot traffic to the waterfront during the summer months. The company approached our creative agency to help develop a fun and engaging summer camp program to showcase the various attractions and amenities at Al Majaz.

Approach:

Our agency began by working closely with the Al Majaz team to understand their goals and target audience for the summer camp. We conducted market research to gather insights into what families were looking for in a summer camp experience and developed a comprehensive program based on this research. Our team also worked with the Al Majaz team to identify the unique features and amenities of the waterfront that could be incorporated into the camp program.

Execution:

Our team developed a summer camp program called "A Summer Camp Like No Other" that included various activities and experiences for children and families. The program featured daily field trips to different attractions at Al Majaz, such as the Sharjah Musical Fountain and the Maraya Art Park, as well as sports and recreational activities, arts and crafts, and educational workshops. The camp also included special events and performances, such as concerts and shows, and provided a variety of amenities for campers, including free Wi-Fi and public facilities.

Results:

The summer camp program was a success, with high enrollment and positive feedback from campers and their families. The program helped to drive additional foot traffic to the Al Majaz Waterfront during the summer months and contributed to the overall success of the destination.

Conclusion:

Our creative agency was able to help Al Majaz Waterfront create a unique and engaging summer camp program that successfully drove additional foot traffic to the waterfront. The program received positive feedback from campers and their families and contributed to the overall success of the destination.