Citroen Social Media

Client
Citroen

Key Highlights

Project ImageReach
256,890
Project ImageImpressions
298,890
Project ImageEngagement Rate
23%
Project ImageVIDEO VIEWS
28,790
Project ImageTOTAL FOLLOWER GROWTH
15%

Objectives: At ICON, we were tasked with creating a comprehensive digital marketing campaign for Citroen UAE that would increase brand awareness, engagement, and ultimately lead to increased sales. To achieve these objectives, we developed a plan that included creating a monthly content calendar to promote Citroen cars and their unique features, performance, and safety on various social media platforms, including Facebook, Instagram, and Twitter. Our team also focused on optimizing the content for search engines to ensure maximum visibility.

Challenges: Executing a successful digital marketing campaign for Citroen UAE came with its own set of challenges. One of the main challenges we faced was creating content that would resonate with Citroen's target audience. We had to ensure that our content was unique, informative, and engaging to stand out in a crowded market. Another challenge we faced was keeping up with the latest trends in social media to ensure that our content was always fresh and relevant. Additionally, we had to ensure that our content was optimized for search engines to ensure that it ranked well on search engine results pages.

Results: Through our digital marketing campaign, we were able to achieve exceptional results for Citroen UAE. We were able to increase brand awareness and engagement across various social media platforms, which led to increased traffic to their website. As a result, Citroen UAE saw an increase in sales, which was a significant achievement for our team. We are proud of the success of this campaign and are grateful for the opportunity to work with such a dynamic and innovative client.

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