Storytelling
& Communication

Content is the soul of any digital marketing strategy. Search engines value high-quality and optimized content, assessing its credibility on three things: expertise, experience, and authoritativeness. While there are a lot of other technicalities involved too, they just buildup on the quality of your content. At ICON, we have a team of experienced writers who know all the nuances of writing premium content for blogs, websites, social media, and ads, ensuring you get more visibility, clicks, and conversions. With our bespoke strategies and quality content, we create content that is loved by algorithms and audiences alike, increasing your chances of getting more leads and conversions. 

Content sets the base of both digital marketing and company visibility. We create content that ranks and converts. Our content creators know search engines and keeping that in mind they create relevant content that is informative, entertaining as well as inspiring.   We also have some advanced digital tools in place to create optimized content that gets more clicks, helping you get more conversions. We offer content for websites, blogs, landing pages, banner ads, social media posts and marketing campaigns.   Whatever industry you belong to, our content creators can create a bespoke digital content strategy that works best for you. When creating content, our team will collaborate closely with your marketing team to ensure the content they create attracts potential customers, promotes brand awareness, and ultimately drives sales.

Excellent copywriting is the cornerstone of effective communication between a brand and its potential customer. A well-written copy catches attention, builds your brand identity, simplifies complexities, and drives a type of emotional connection that’s extremely hard to achieve through other means. It inspires the audience to take action! At ICON, we have a competent team of copywriters with vast expertise and experience across diverse industries. With unique and creative copies, we talk to your target audience in a tone that reflects your values, and words that inspire action. We give your brand a voice that makes it stand out in the crowd.

In a time where video is the single most important and compelling medium for marketing, it’s also the one that’s the hardest to get right. Your video shouldn’t be just a gimmick that packs more on the visual side but yields less when it comes to the actual message. It should strike just the perfect balance between awesome visuals and compelling words. At ICON, we help you produce advertisements that don’t “just do” that, but do it better. With our talented team and impeccable equipment and technique, we help you produce video ads that captivate, engage, and convert, in an era where attention spans are short and competition is fierce. You can avail of our services for both B2B and B2C advertisements.